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Subscribed – why the subscription model will be your company’s future (and what to do about it)
Subscribed – why the subscription model will be your company’s future (and what to do about it)

Subscribed – why the subscription model will be your company’s future (and what to do about it)

$14.99 inc. tax
Title: Subscribed – why the subscription model will be your company’s future (and what to do about it)

Author(s): Tien Tzuo w/ Gabe Weisert

Year: 2018

Publisher: Portfolio/Penguin

ISBN: 9780525536475

Description:
Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation – and the real opportunity – is just beginning.

Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.

Today’s customers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions like Box. Simply put, the world is shifting from products to services.
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