ZAG (the #1 strategy of high-performance brands)
$16.55 inc. tax
Title: ZAG (the #1 strategy of high-performance brands)
Author(s): Marty Neumeier
Year: 2007
Publisher: New Riders (an imprint of Peachpit press, a division of Pearson
Education)
ISBN: 0-321-42677-0
Description:
By (author) Marty Neumeier. "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAGfollows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.
Author(s): Marty Neumeier
Year: 2007
Publisher: New Riders (an imprint of Peachpit press, a division of Pearson
Education)
ISBN: 0-321-42677-0
Description:
By (author) Marty Neumeier. "When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAGfollows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.
Product Code:A056d6m
Product Condition: New